For anime, manga, and video game fans around the world
Led by Tokyo Otaku Mode, a company with 20 million fans worldwide
Establishing “Anime Production Committee 2.0” through this cryptocurrency
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We have developed a vision for the “Otaku Coin” (based on the ERC20 Standard), a new type of cryptocurrency that will circulate throughout the Japanese content industry in the fields of anime, manga, games, and other content that Japan boasts to the rest of the world. At the moment, we are working toward the possibility of launching our ICO (Initial Coin Offering where a new cryptocurrency is provided) in summer 2018.
Utilizing blockchain technology, a new mechanism for democratization, the Otaku Coin could be used to connect fans of the anime industry with creators and relevant organizations in a smart and direct way. The Otaku Coin aims to become the currency of Japanese pop culture, facilitating an ecosystem where fans can more easily help preserve the culture they love.
The main party behind this initiative is the Otaku Coin Preparation Committee consisting of Tokto Otaku Mode (TOM), as well as advisors and partners. While the co-founder and current CEO of TOM will establish the initial framework of the Otaku Coin project, we hypothesize that this initiative will change and develop into a project with decentralized power that matches the fundamentals of blockchain technology.
We have opened this page to introduce Otaku Coin and gather feedback from fans around the world, members of the Japanese content industry, and other relevant organizations to further improve our project. We would greatly appreciate your honest opinions. We are also currently looking for advisers and partners. If you are interested in joining us and moving forward with Otaku Coin, please contact us here.
Please note that this is not equivalent to any type of prospectus or public tender offer. It is not intended for the soliciting of stocks and bonds or encouraging of investments in stocks and bonds. Also, details regarding whether or not this ICO will be launched, how and when it could potentially be launched, and the possibility of offering token sales to Japanese residents have yet to be determined. If this ICO is launched, we intend on designing, promoting, and distributing it in a way that abides all cryptocurrency laws in Japan and around the world.
Through its Facebook page with over 20 million likes and its e-commerce site, the Tokyo Otaku Mode Shop, Tokyo Otaku Mode (TOM) delivers the latest news and products from Japanese anime, manga, games, music, and fashion to fans around the world. TOM also designs and distributes original merchandise with creators worldwide to customers in over 130 countries. Using the know-how it has developed in international business, TOM offers services to support overseas business expansions and inbound businesses. For more details, please visit the TOM corporate website.
*All information listed above are tentative and under consideration. Timing of implementation is not yet guaranteed.
A world where fans around the world can visit Japan without exchanging their money for yen. A world where having no lineups for anime events, no need for cash at merchandise booths, and no need to worry about loose change or exchange rates becomes the norm.
A world where a fan can use Otaku Coin to support the livelihood of an animator producing an anime they particularly enjoy. With secure living conditions, the animator can focus on producing quality content for fans all over the world who are waiting eagerly.
A world where a fan can join the planning phase of anime development and interact with producers, creators, as well as relevant organizations at a deep level. In this world, the fan’s voice can directly reach producers while they plan anime sequels or merchandise.
A world where a fan’s regular activities in consuming the content they support or in minor actions - such as sharing a title with a friend - could earn them Otaku Coin. By supporting and contributing to the Japanese content industry, they can earn rewards and use them to purchase merchandise, participate in events, interact with other fans, or make donations to support upcoming series.
A world where such fan activities can connect directly to the preservation and development of not this cutlure built around your irreplaceable efforts, but also of the entire Japanese content industry. A world where fans can receive appropriate rewards for their activities; where a virtuous cycle in which organizations can continuously support and develop the industry exists.
With the circulation of Otaku Coin, a new cryptocurrency constructed upon the foundation of decentralized authority, we can make this world a reality. Similar projects launched in the past have either been too small in scale or had its efforts too widely dispersed.
The plan we have for the Otaku Coin involves will be democratic and decentralized, utilizing technology that is open and fair to be implemented by all members of the Japanese content industry. Our effort is not intended for the profit-generation of any certain organization. In theory, this mission is one that can gather the strength of all Japanese content industry members. Our collective strength will be capable of breathing new life into the industry as well as contributing to the preservation and development of the culture that Japan boasts to the rest of the world.
The fact that you have read this far must mean you are already interested in our project! In order to popularize Otaku Coin, we believe that power and control must be decentralized instead of being held by a single organization within our community. Information should be openly available, and the community should be managed in a democratic way. Join us and help us make the anime, manga, games and other Japanese content that you enjoy even better! Just letting your friends and colleagues know about our project would be incredibly helpful. We look forward to receiving your support!
If you would like to contact us directly, please feel free to do so through our Facebook group or Telegram. We would love to hear your opinions and feedback.
Maki was born in Gifu Prefecture in 1955. After graduating from the School of Law of Waseda University, he joined the Tohokushinsha Film Corporation in 1977. In addition to being involved in buying western movies during the home video era, movie production, and movie distribution, he was also active in anime production with titles including “Patlabor: The Movie” (1989). In 1990, Maki joined Bionia LDC. Using his experience from producing popular anime series such as Tenchi Muyo! (1992), he founded GENCO Inc. in 1997, a company specializing in the planning and production of anime series, which was rare at the time. He continues to serve as the President of GENCO Inc., where he has worked on notable series and titles including Millennium Actress (2002), Honey and Clover (2005), Nodame Cantabile (2007), Sword Art Online (2012), Golden Mosaic (2013), Is It Wrong to Try to Pick Up Girls in a Dungeon? (2015), and In This Corner of the World (2016)*. At the 36th Annual Fujimoto Awards, Maki won a Special Award, the only Japanese award for producers, with In This Corner of the World.
Born in 1983 in Tokyo, Nobuhiro Oga entered VIZ Media, LLC in the US after graduating from graduate school. Experienced in the business of licensing Japanese content, he is engaged in the development of digital distribution businesses. He was inaugurated as the president of Shogakukan in 2012, his current position as of 2017.
Palmer Luckey founded Oculus VR when he was 19 years old and designed the Oculus Rift, a virtual reality headset, which started a global VR movement. Facebook went on to acquire Oculus VR in 2014. In March 2017, Luckey left Oculus VR and its parent company, Facebook. He is currently active as an entrepreneur with a new startup in AR/VR technology to be used in the defense industry. Luckey is a fan of Japanese VR, as well as Japanese anime. In 2017, he participated in an anime event titled “Machi Asobi” in Tokushima, Japan cosplaying as a video game character, which was a topic covered on various media.
Christopher Macdonald is the CEO of Anime News Network (ANN), one of the largest anime news websites in the world. In addition to anime news, ANN also covers manga, music, and other aspects of otaku culture. In 2000, Macdonald joined ANN as co-editor-in-chief and has since guided the website from a hobby site to a successful business, first as editor-in-chief and now as CEO.
Sudo was born in Mexico and raised in Yokohama. He is active in covering, reporting, and writing about animation around the world. He also conducts research on the business of animations. After leaving his position in a stock company, he created the information website “Anime! Anime!” in 2004, which became one of the most famous of its kind in Japan. In 2009, he created “Anime! Anime! Biz,” a website with information about the business of animations, and served as the editor. In 2012, Sudo transferred the websites he was managing to IID, Inc. In July 2017, he left “Anime! Anime!” and began to work independently. Some of his most notable works include the animation section of “Digital Content White paper,” “Anime Industry Report” which he composed himself, and “Who’s going to create anime from now on? A silent revolution caused by Chinese capital and online distribution” (Seikaisha Shinsho).
Leo Akahoshi studied abroad in New York during middle school and in Syria during university. He engaged in investment banking services for foreign companies prior to working at a domestic securities company. He then shifted to GREE, Inc. in 2012 and oversaw domestic and overseas investments, acquisitions, and new business planning. He founded qdopp Inc. and assumed the position of CEO in 2014 where he manages both Honey’s Anime, an overseas news media for anime, manga, and games and Honeyfeed, an English novel content submission site, as well as engages in overseas advertisements of otaku content and business consulting using his knowledge of the overseas otaku market.
Born in Yugoslavia, Masayuki Ikegami became a US resident during middle school, where he won an award for programming. During his days as a student, he was passionate about programming. After graduating from the Department of Science and Technology at Keio University, he entered the foreign business consulting firm A.T. Kearney. After consulting a variety of businesses, he took part in launching the DeNA and NTT Docomo joint venture Everystar Co., Ltd. and was inaugurated as the CEO. There, he created a variety of mega hit works including “Osama Game” and “Tokyo Slaves” as well as a smartphone novel boom. He resigned from the position in March 2015 and in April of that year founded SAKURAS Co., Ltd. He currently teaches online business strategies at the Globis University Graduate School of Management in addition to engaging in digital strategy consulting for broadcasters and publishers. His book “Kaisha wo Yamete Nenshu ga Agaru Hito, Sagaru Hito” was published by Shogakukan in 2016.
Senior Researcher at Keio Research Institute at SFC (Murai Lab, Internet and Society Lab, Public Technology Design Consortium). Vice Representative Director at Distributed Autonomous Society Forum. CSO (Chief Science Officer) at BlockchainHub Inc. Representative Director at Beyond Blockchain (non-profit).
AnyPay Inc. was established in June 2016 by Shinji Kitamura, the company representative and the serial entrepreneur who led Atlantis and Gunosy to their establishment. Its mission is to “realize a society enveloped by technology.” AnyPay Inc. has released the bill-splitting app “paymo” and the payment service “paymo biz”. With its business developments in FinTech and the investment expertise of Kitamura in cryptocurrencies, AnyPay Inc. launched its ICO consulting service in September 2017, which has helped companies around the world such as Bread and Drivezy.
The most popular anime in the company is currently SHIROBAKO.
Kizuna Ai is a virtual YouTuber who uploads videos from a white space almost daily, and has drawn the attention of fans in both Japan and around the world. Her channel has over one million subscribers and over 55 million views. Her dream is to become the world’s number one YouTuber. Her interests include egosurfing and interacting with human beings. She recently celebrated her first anniversary since she began releasing videos on December 1, 2016. Her direct way of speaking and abundance of emotions conveys a humanity atypical of "AI" personas.
Whomor Inc. (head office: Chuo, Tokyo) is an IT startup handling entertainment content that was founded six years ago by a manga artist. With the vision of “bringing excitement to the world through creativity,” Whomor engages in creating new initiatives and content not limited to existing methods. In partnership with 6,000 creators, Whomor creates character illustrations for video games, promotions using manga, and original manga works.
An anime, manga, and video game news media for overseas readers that began operation in November 2014. It is currently developed in English and Spanish. In addition to delivering news directly procured from industry insiders in Japan, the US, and Spanish-speaking countries as quickly as possible to readers, Honey’s Anime has gained popularity with users for its plentiful variety of articles, including those written from the unique perspective of the reporter, reports from events all over the worlds, and interviews with those in the industry. Since its launch three years ago, it has grown to become one of the world’s leading sites in the genres of anime, manga, and video games, and its number of readers continues to increase.
Honeyfeed is an English CGM-type light novel site that began operation in January 2017. The social light novel platform is a place where English-speaking users who have become unsatisfied by simply viewing and subscribing to anime and manga themselves can express their surging creative urges. The service sprang forth from Honey’s Anime readers lamenting that there are few places to express their original anime- and manga-like stories. Honeyfeed is an oasis for hardcore otaku with a pleasant atmosphere in which they can elevate their expressive power and potential through users giving mutual feedback and more.
Kamei was born in Kyoto in 1977. After graduating from college, he joined Cyber Communications Inc. He was transferred to NTT Advertising Inc. and then again to CGM Marketing Inc., a subsidiary of Digital Garage. In April 2012, Kamei co-founded Tokyo Otaku Mode Inc. in Delaware, U.S., and served as the CEO. In the same month, he also participated in 500 Startups, a seed accelerator program in the United States. Kamei has served as the chairman of Tokyo Otaku Mode Inc. since October 2016.
Kodaka joined the Merrill Lynch & Co., Inc. Investment Banking Division in 2000 where he was involved in many corporate projects including the Dentsu IPO, Sony Corporation’s issuance of convertible bonds, and Taisei Kasai’s reorganization plan (now integrated into Sompo Holdings, Inc.).
He then joined GaiaX Co. Ltd., where he oversaw capital strategy, human resources, and corporate planning as CFO. Working also as a representative of international business development, he led the establishment of subsidiaries in the Philippines and Singapore. In 2011, he became a member of the Ministry of Health, Labour and Welfare’s committee for “Propulsive Committee of Best Practice compatible with Work and Life.”
In 2012, Kodaka joined the 500 Startups program in the United States as a co-founder of Tokyo Otaku Mode (TOM), serving as a presenter on Demo Day. In 2014, TOM received an investment from Cool Japan Fund as part of the fund’s first investment project. In 2015, TOM entered the Chinese market by opening its store on Tmall Global. Kodaka has served as co-founder and CEO of TOM since October 2016.
Kodaka’s favorite manga is Kingdom.
Ataka started out as a game guide writer, participating in over 30 guide books for games such as Derby Stallion and Final Fantasy. He also developed a real-time Q&A service in November 2009. The service was incorporated in November 2011 and bought out in December 2011 in the form of a business divestment. He then joined other founders to start Tokyo Otaku Mode, participating as the company’s co-founder in the seed accelerator program 500 Startups in the United States. He currently oversees business development and general operations, including all e-commerce operations.
Ataka’s favorite anime is Sound! Euphonium.
In 2004, Sekine joined Hikaku.com Corporation, a company that operates a comprehensive comparison website. As the head of engineering development, he established more than 20 comparison services related to travel, investment, and more. In 2006, the company was listed on the Tokyo Stock Exchange Mothers Index.
He then joined an IT startup of SBI Holdings Group as the mobile SNS development manager. In 2009, he started a company specialized in mobile and cloud services. While developing and operating a mobile-based Twitter client tool with over 300,000 users, he joined the 500 Startups program in 2012 and joined Tokyo Otaku Mode as a result.
Sekine’s favorite manga is Yotsubato!
We would love to receive honest opinions and feedback from fans around the world and those involved in the Japanese content industry. We are also currently looking for individuals and organizations to join us. If you are interested in our project and are an industry member or part of an organization involved in anime, manga, games, and other forms of Japanese content, please contact us here.